When learning graphic & web design, one of the biggest hindrances isn’t technical knowledge. After all, with Google you can find a forum or tutorial for anything you need to know. The biggest problem that I’ve found is the creative process behind the design. For whatever reason, I’m not one of these guys that can look at someone else’s work and get inspired…other people’s ideas just confuse me. So, through much trial and error I’ve found my process. I’m sure it will change as technology and trends change, but for right now…here is my logo design process:
1 - Sketch - 99% of the time I will start with a hand-drawn sketch. The exceptions are when an idea hits me early on and I just skip this part. Usually, though, I find that its alot easier to be creative and play with different concepts when you’re just using pencil and paper. The computer is a great tool, but it also limits your creativity to your current skill set. Not to mention the constant interruptions of IM, Email, and other notifications.

2 - Font - I open Illustrator, and I type the name to appear in the logo. Scale it up to about 80px so you can easily see it and start cycling through those fonts. When you see one you like, make a copy of your text and keep that one to the side. Continue cycling through fonts until you find another that you like. I repeat this process until I’ve either gone through all of my fonts or I find THE ONE. This is also the time you will need to experiment with all caps, initial caps, all lowercase and other variations. Eliminate the options one at a time until you have the one you want to use.

3 - Spacing - Once I’ve decided on the type, its time to start working on the spacing of the text. If the text consists of more than word, you have to decide how you are going to separate the words. You can add an actual space, use initial caps, or run the words together as one. If you decide to keep the words together as one, you need to decide on how to distinguish between the words for readability. Some options might be using bold, italics, or even making half of the word a few pixels larger in size. You can also separate the words using color, but I don’t add the color until later.

4 - Symbol/Icon - This is the part where most people’s creativity evaporates. And this is the step where I’m always glad I started with a sketch pad. You must decide on a symbol or icon that fits with the subject of the logo. It may be anything from a cloud to a machete. Despite what you think, most people will remember these icons long after they’ve forgotten the company name…so this part is crucial! You may also decide at this point to integrate the symbol with the text, just be sure to maintain readability.

5 - Color - I always add color last because color is really the least of your concerns. Just try it sometime…work with only black and see how much easier it is to think creatively. When you add color too early, it will make things look better or worse to you…and you start making design decisions based on your color preferences instead of the concept. And always remember, CMYK for print and RGB for web!

BONUS - Once you are finished with your design, take a few minutes and consider your presentation. Should you provide a black & white version? Does the client need to see one on a business card? These extra touches will help to sell your design.

This just happens to be my current design process…I would love to hear yours!

A barren ghost town. I looked on the ground and saw a small tumbleweed blow by. Not a soul to be found, and I could tell that I was probably one of their few visitors that day. Where am I? If you guessed a Christian music store…then you may be partially correct. But this was actually the scene I found myself in at the Post Office today. I walked in a few hours after they had opened and was surprised at how clean the floors were. Even the big trash can that everyone throws their junk mail in without hesitation was empty. I checked my PO box and it was empty as well.

I walked into the office to send some certified mail and there was no one to be found so I proceeded to fill out my envelope and a lady came running to the counter to greet me. “I’m sorry, sir, I didn’t see you…what can I help you with?” It reminded me of how my grandmother used to talk to me…trying to be calm, but SO excited to have company…looking for any way to make me want to come back soon. I made a comment about how I pay all of my bills online now, so I don’t even have an envelope or a stamp at my house. I could tell she had heard this often. She said “yeah, that online stuff has really hurt us”. Then she began to tell me how even the local grocery stores had cut back on their junk mail advertisement. Apparently, she has had several people to come in and ask why they weren’t receiving as much mail as they were used to getting. So I asked “What are you guys doing about it?”, sincerely thinking I would hear about how they had sold a mail vehicle or were offering some newer products. She said “well, we’re all paying our bills the old way…and hoping everyone else will, too”. I was amazed to say the least!

The USPS used to be such a solid company that many people thought they were a government agency. Now, they find themselves raising the price of stamps to be able to stay afloat. I have to ask myself, “Why didn’t they see this coming?” A decade ago, people started logging into AOL and hearing “you’ve got mail”. About this same time they started using the term “snail mail” to describe the less-effective method of sending packages. A few years later, people started to increase their online shopping. Instead of letting UPS, FEDEX, and DHL grab up a large majority of those deliveries…was the Postal Service just thinking this internet fad would go away? I may be wrong, but it seems that they have ignored the very thing that may destroy them.

Ignorance is a choice…not a trait that’s forced on you. At some point, someone in the auto industry, postal service, and mortgage industry made a DECISION to IGNORE the facts. “Keep making cars that people don’t want…keep charging people for something they can do online for free…keep over-promising and under-delivering…IT’LL ALL WORK OUT”

Well, wake up…its not working out. What are you IGNORING? In your business/organization, what things have you or others seen…but you’ve chosen to ignore it? Maybe you’ve seen that one person that is holding everyone else back. Maybe people are burning out. Maybe your old products and ideas aren’t exciting people anymore.

Ignore it today…it’ll still be there tomorrow, and the next day, and the very thing you choose to IGNORE today may be thing that overcomes you tomorrow.

I DON’T KNOW alot more things than I DO KNOW. And the same is true for you. So why is it that so many of us stop learning once we learn a few design tricks? One new idea can open a whole new world of creativity, One new idea can save you hours on a design project, One new idea can make you excited about design again. If you’re in a rut, then just learn something new. Instead of eating lunch in front of a TV or with friends, watch a tutorial or read a blog while you eat. The benefit of learning one new thing can be HUGE! Personally, I follow many designers and blogs and 90% of what they say is of no use to me…but if I can get one new idea its worth reading through all the rest. So put on your learning cap…I dare you.

THIS IS IT! We are giving away 3 FREE LOGO DESIGNS today! Why? Because we can. I’m still in the process of uploading more designs into the Portfolio page and maybe the lucky winners will allow me to add their logos as well?

So, how do you win?

1. Email me NOW at design@scratchpadmedia.com with “Free Logo” as the subject. (I promise I won’t spam you if you won’t spam me)
2. I will reply with a link to where you can place your logo order. (Just follow the instructions, its easy)
3. The FIRST THREE complete orders submitted are WINNERS !!

If you win, you’ll be notified via email. If you do not win, you’re order will be deleted and you won’t be contacted (and you’ll feel really empty inside).

You thought it was going to be difficult didn’t you? Well, what are you waiting for!!

I have been known to dabble in After Effects occasionally, and this is a clip from a countdown timer I recently finished for an upcoming conference called “ignite”. The original file was over 1.5GB so this is a shorter and lower resolution version. Sometimes, this type of project can be a good break from graphic & web design (and it pays well). I had the flv file sitting on my server, so I’d share it with you guys!

PS - Don’t miss out. Tomorrow we are giving away 3 Free Logo Designs! Check back tomorrow for details.

Also, if anyone is interested, I would be glad to remove the “ignite” logo and upload the full file so that you can re-use the bomb and timer in your own work. The full version is 5 minutes long. I don’t want to upload it if no one needs it. So, just let me know!

Just wanted to give a quick update on this site’s progress. A Portfolio page has been added where I will post recently completed designs. Also, I’ve been working on a system for managing my online orders and I will be giving away 3 FREE LOGO DESIGNS in upcoming days to test out the system and work any bugs out before taking it live. In the mean time, please continue to bear with me as some links may not function correctly…and if you run across something that makes you particularly frustrated then please send me an email.

Check back often, and try and be one of 3 winners of a FREE LOGO DESIGN for your business or organization.

In the highly competitive world of graphic design, how can a newbie even get in on the action? You’re sitting there with the latest versions of Illustrator and Photoshop and maybe you even bought a sketch pad. The only things missing are a project and a buyer. So how do you get better as a designer if no one will hire you? The answer is in crowdsourcing, my friend. There are hundreds of projects that you as a novice designer could be working on and possibly getting paid for RIGHT NOW! Read on for more information:

• crowdSpring - This is my personal favorite, because of the variety of projects to work on. You can spend 8 hours a day just working on the new logo projects that continually pop up…but if t-shirt design or web design tickle your fancy, there are lots of those to work on as well. (I would highly recommend subscribing to crowdSpring’s RSS feed to stay updated on new projects, as there website is usually pretty slow)

• 99designs - Definitely the better looking of the two, 99designs seems to attract more professional level designers…so the competition is usually pretty tough. On the other hand, 99designs also seems to attract more projects so there are lots of clients to choose from. 99designs recently took over Sitepoint’s crowdsourcing so there is no shortage of activity there.

On both of these sites, a buyer will list a project with his/her instructions and requirements along with any supporting artwork that you might need. On every project I’ve ever been involved in, the buyer has to prepay before they can post a project so you don’t have to worry about getting paid. It’s 100% free for designers so HAPPY HUNTING!

If you know of any similar sites that I’ve missed, please let me know.